When you’re getting ready to unveil a new product, your product launch press release is the first ambassador — setting the tone, defining the narrative, and getting the word out.
🧭 What is a Product Launch Press Release?
A product launch press release is an official announcement sent to media outlets, influencers, and your audience to introduce a new product. It outlines why your product matters, what problem it solves, and how people can get their hands on it.
✅ Is Having a Product Launch Press Release Important?
Absolutely – here’s why:
- Media Visibility: Journalists and bloggers look to press releases for newsworthy content.
- Brand Credibility: A formal announcement shows you’re serious and professional.
- SEO & Digital PR: The right keywords can help your press release rank and drive organic traffic.
- Investor/Stakeholder Confidence: It signals that your product has passed key launch milestones.
📋 9 Essential Elements of a Product Launch Press Release
To make your announcement compelling and polished, include these key components:
- Logo
Your brand’s visual identity should be front and center — helps with recognition and professional appearance. - Contact Information
Include a media contact (name, email, phone), so journalists can follow up. - Dateline
City and launch date — sets context and immediacy. - Headline
A sharp, attention-grabbing line that summarizes the launch in a single sentence. - Sub-headline
A quick follow-up line that adds detail or highlights the value proposition. - Introduction
The first paragraph answers: Who? What? Where? When? Why? It hooks your readers immediately. - Body
This section dives deeper — features, benefits, pricing, availability, tech specs, quotes from your CEO or product manager, and a short anecdote or case study for color. - Boilerplate
A standard “About [Your Company]” paragraph that explains who you are and what you do. - Close
Use “###” or “-30-” to indicate the end of your release — a journalistic convention that signals no more content follows.
🚀 8 Effective Product Launch Press Release Examples
Here are eight real-world examples that nail the formula:
Example #1: Apple
What works: Clean structure, punchy headline, clearly stated activation date and pricing, CEO quote to add authority.
Example #2: Drift
What works: High-energy language, customer-centric quotes, quick links to demos and case studies.
Example #3: Nike
What works: Emotionally driven storytelling, emphasizing performance and athlete testimonials.
Example #4: Sony
What works: Focus on innovation and tech specs, supported by high-quality visuals and product shots.
Example #5: Logitech
What works: Clear audience targeting — gamers, designers, etc. Includes pricing tiers and availability in international markets.
Example #6: HP
What works: Enterprise positioning, ROI language, enterprise customer case studies, and spokesperson quote.
Example #7: Tesla
What works: Visionary framing, sustainability angle, CEO Elon Musk quote, and bold promises.
Example #8: Samsung
What works: Strong multimedia integration — specs, video links, testimonials, plus global rollout overview.
📥 Get Our Free Downloadable Press Release Template 🙂
You can streamline your writing process with our free, customizable template. It’s designed with all nine sections included — just fill in your info and you’re ready to launch.
TL;DR: Product Launch Press Release – Why & How
A well-crafted press release can make or break your launch. Include your logo, headline, quotes, product specs, and company background — and follow the format pros use. Learn from the likes of Apple, Nike, and Tesla to ensure your message resonates. Then, download our template to get started fast and polished.
